For many businesses, the trade show is where a lot of their business gets done. How can your business use design to stand out from the crowd and compete? How do you attract the best clients, leads, and business partners through collateral? Here are a few tricks that Project6 has learned from our experiences designing high performing trade show collateral.
Use Consistent + Well Designed Branding Project6 client Silevo is a great example of how to stand out at a trade show. We overhauled their website, marketing collateral, and branding. This included the design of their trade-show booth. By using consistent branding guidelines and focusing on the sales objectives, Silevo’s booth immediately catches the eye and looks like a Fortune 500 company. Go Big Size matters at trade shows. Silevo’s booth was not only beautifully designed, it was also massive and all-inclusive. Project6 designed Silevo’s booth to be an interactive learning experience where attendees could see real life examples of items referenced in the marketing collateral. Experience booths (or large booths with multiple areas of interest) are always crowd pleasers at trade shows and conferences and will definitely help you to stand out. Think Top to Bottom Does your trade show booth design include floor and ceiling design? If not, then you’re missing out on a great opportunity to be noticed. Large hanging signage and lighting above your trade show booth makes it easier for interested parties to find your booth and peaks the interest of everyone on the exhibit hall floor. Having a brightly colored floor, like the one we designed for Silevo, also helps your business to stand out. Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way. For high-quality brand, print or web design services, contact the top San Francisco design agency.
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Clear and concise communication of your brand and mission is critical for non-profit organizations—especially those that rely upon the generosity of donors and volunteers. One surefire way for non-profits to attract more financial and human capital support is to revisit their marketing materials and brand messaging. Does your collateral clearly communicate the problem that your organization tackles? Does it clearly outline what support your organization needs and the beneficial outcomes of such support? If not, then maybe you could benefit from a fresh new take on your branding. Here’s are some ways that new collateral helped our clients:
Using Images to Tell a Story No Project6 case study encapsulates the power of quality images than The Global Philanthropy Forum (GPF). GPF is a network of philanthropists and investors who are committed to advancing international causes. Project6 updated their print materials to include vivid images of the locations and people that they serve through their organizations projects. It is one thing to hear about a certain population of people and it’s another to see a stunning photo of their previous living conditions juxtaposed next to their conditions after intervention. These images compel action because they add validity and clarity to the marketing message. Using Design to Explain a Problem Did you know that redwood trees are at risk because of urbanization, habitat fragmentation, pollution, invasive species, and climate change? This is the problem that Project6 client Save the Redwoods wanted to spread awareness about. We helped by completely updating their print design and brand messaging to be consistent, clear, and concise. The organization now has a much easier time explaining the key problems that it tackles and how donor support can help. Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way. For high-quality brand, print or web design services, contact the top San Francisco design agency. Project6 believes that high quality print collateral and design is more important today than ever before. Today, people are constantly bombarded with marketing messages on the web and in print. Competition is fierce and the landscape is filled with companies fighting noisily for their share of the eyeballs. To stand out in 2017, there just is no substitute for impressive print design. As more business moves online, customers will value well-designed print collateral even more.
The Value of Print Design for Web Businesses Effective print design extends your brands reach and broadens your user base. However, many web businesses are underestimating the value that having a clean, consistent, unique print design can bring to their business. Whether you like it or not, your print collateral speaks volumes about your business. When your print collateral and brand identity are synced, it allows you to consistently speak to your audience in a clear and compelling way. Examples of areas where web business may benefit from high quality print collateral are:
If you’ve spent a small fortune building an impeccable digital brand, why not reinforce that digital message through real-world print collateral? Why create an amazing web experience for a customer, but fail to continue that experience through when they receive your products or collateral in the mail? At Project6, we use print design, as well as many other tools, as another way to influence the way people think about your brand. Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency. While we are proud to be a multi award-winning graphic design firm, our biggest accomplishments come from providing clients with the framework they need to attract customers and to keep them coming back. Our experience includes helping some of the leading retail, high tech, educational, and nonprofit organizations to effectively portray their story with strong branding, print materials and web design and development. Located in the Bay Area, we have been privileged to work with the Belvedere Tiburon Library, John Muir Health Foundation, Stanford University, Enphase Energy, and Cartelligent to name but a few of our clients.
You may want to consider using the services of the experts at Project6 Design if you are one of the many companies or organizations running a website that no longer resonates with your customers or reflects your brand’s true character. Often an aging website can lack direction and not only be difficult to navigate but have clunky graphics and outdated messaging. Since the Web is the ultimate customer-empowering environment, it is important that your site effectively portrays your brand’s story as your competitors’ websites are just a click away. Project6’s team has the experience to help you do something about an outdated website. We will overhaul your web presence by refining your site’s architecture, simplifying navigation and developing more focused content rich pages. We can also update your metadata with unique keywords for more relevant, organic searches and optimize your site for higher search rankings. Above all our goal is to design and build enterprise-level, responsive websites that are easy to update and maintain and offer your customers a seamless experience on a desktop, tablet or mobile device. Please visit Project6 Design’s website to learn more about our complete graphic design services and how we can assist your company. Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency. When we say we are an award-winning graphic design firm, we really mean it! Project6 Design has been the proud recipient of an impressive array of industry awards over our sixteen years in business.
Last April, we were awarded four prestigious 2016 Horizon Interactive Awards. The international contest recognizes outstanding achievement among interactive media producers and receives thousands of entries from all over the world. Our honors included a silver award for Biscoff in the Restaurant/Food Industry category. In addition we were the proud recipient of three Bronze awards including Lighting Services Inc. and Rosendin Electric in the Corporate & B2B category, and Leisure Sports Inc. in the Health/Human Services category. In May 2016, we received three Silver Communicator website awards from their 22nd annual competition. The Communicator Awards is one of the largest award programs of its kind in the world and recognizes big ideas in marketing and communications. Project6’s winning projects included the: California Maternal Quality Care Collaborative (CMQCC) for the Health Care Services category; Lighting Services Inc. in the Manufacturing category; and Career Girls for the Charitable Organizations / Non-Profit category. In November 2016, we won a silver Davey Awards for the Elan Home Systems website and the year before we received three silver Davey Awards from over 4,000 international entries. The awards are judged and overseen by 700 plus members of the Academy of Interactive and Visual Arts (AIVA) organization to honor the best work from small agencies, firms and companies throughout the world. Our 2015 silver awards were for the Rosendin Electric, Trihydro Corporation and Lighting Services Inc. websites. We also picked up five 2015 Communicator awards that included two gold for our redesign of the Rosendin Electric and the Belvedere Tiburon Library websites. Our three silver awards were for the Lucile Packard Children’s Hospital Stanford, Trihydro Corporation, and a prominent university. Our winning four categories included: Construction; Charitable Organizations/Non-Profit; Consulting; and School/University. Please visit our website to learn more about our many award-winning projects and to find out how Project6 can help your company. Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency. Have you wondered if your brand is effectively conveying your corporation’s image? It may be that you have outgrown your current brand and are now taking your company in a new direction. Or is could be your brand is telling an outdated story, or even that your customer base has changed. Whatever the reason, it might be time to rework your existing brand.
Branding should communicate the characteristics, values, and qualities that portray what your brand is - and what it isn’t. Furthermore, it doesn’t matter if you are a business or a non-profit organization, branding is an essential component to your continued success and longevity. Branding defines not only your corporate image but is used to enhance customer experiences and to evoke emotional feelings about your services and products. As an award-winning graphic design firm, Project6 Design has years of experience assisting clients with building strong, valuable brands and solving complex usability problems with intuitive design. Even before we start work on a project, our team will sit down with you to learn as much as we can about your company and to discover what you wish to accomplish with your rebranding. In addition we explain how the process works and discuss timelines as well as budget. To ensure we meet your goals and expectations, you will be kept updated throughout the progress. We are proud to have earned a reputation for creating long-term solutions for any type of branding campaign. Our extensive services include logo development, brand family design, custom graphics, infographics, icon design and more. Our team will help you to communicate the right message with strong branding, print materials and web design and development. Please visit our website to learn more about our quality services and areas of expertise. Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way. For high-quality brand, print or web design services, contact the top San Francisco design agency. Several years ago, Project6 Design was honored to help the San Francisco Department of Public Health to develop an award-winning ad campaign with the purpose of increasing public awareness of the influenza virus and pandemic flu. The city-wide marketing campaign was called “"Infect Me Not" and won the 2009 Silver International Davey Award for its creativity and effective messaging.
Project6’s task was to design a campaign that would educate the public about healthy habits to keep San Franciscans well by helping to prevent the spread of common infectious diseases. It also was used to promote pandemic flu awareness and preparedness. The SFDPH’s mission was to share the public service advertisements throughout the city by targeting the general public, city partners, and business/organizations. The message was carried by a variety of media including posters inside and outside of MUNI busses and shelters and BART stations, magnets, brochures, a handbook and other methods. Our team created a strategic messaging campaign platform that revolved around eight essential healthy habits that can help to prevent germs and infectious diseases from spreading. We then built the branding, graphic design, and print production around these key messages such as: stay home when you are sick, get vaccinated, and cough & sneeze into your sleeve. Project6 Design encourages you to take a look at our website to see an example of a few of our creative ads for the SFDPH campaign, and while you are there, browse through some of our other successful projects. Our clients include the California State University, ebay, CA Technologies, Stanford, Old Navy, Belvedere Tiburon Library and many more. Our expertise includes shaping brands and solving complex usability problems through web design and development, branding and print materials. Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency. At Project6 Design we help our clients communicate their brand’s story through services that include logo development, graphic design, web design and development as well as print materials. Traditional print materials are still a great way to speak directly to your audience, and our experienced team can help you update or create marketing collateral, annual reports, corporate brochures, book designs or conference materials.
Promotional material is especially important if you are in marketing and sales as your print collateral says a lot about your business, which is why you want to be sure to say all the right things. Professionally designed print materials such as leave-behind and direct mail pieces can be used to broaden your base and expand your reach as well as to help you reinforce your digital message. Also if you want to leave a lasting impression at your next trade show, it is important to have a visually appealing booth that not only reflects your brand but communicates key messages. Another aspect of a strong corporate identity is to have consistency throughout your communications and that includes your stationery systems. The Project6 team will help you redesign a new look that reinforces your brand and helps to build strong customer relationships. To ensure you get the highest quality products, all of our printing is done using state-of-the-art technology and equipment. Project6’s job is to help your company develop long-term solutions that communicate your message and to strengthen your existing brand or to completely redesign a new one. We encourage you to visit our website to see some of the examples of the work we have done for other clients. Our experience includes working with both large and small companies in a variety of sectors such as high-tech, retail, educational, and non-profit organizations. Contact us to see how we can help. Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency. Project6 Design offers our clients strategic solutions to express their true brand character, solve usability problems, and drive business results. For our web design and development services, our core development platform is Drupal and allows us to effectively design and build enterprise-level, responsive websites that grow with your company and are easy to maintain and update. Our Drupal 8 content management system is ideal for building many different types of websites and applications and offers design flexibility, excellent security, reliable performance and easy content authoring.
Our team has extensive experience working with retail and high-tech companies including ebay, Old Navy, Leisure Sports, Mitsubishi Electronics, Silevo Solar and Technorati. We also have been proud to be a part of helping educational and non-profit organizations such as Career Girls, John Muir Health, and the Belvedere Tiburon Library and Foundation. Along with helping companies to find a name, shape their brand, and create marketing collateral, our web design and development services provide clients with websites that are both visually appealing and offer intuitive search functions. If your website is desperately out of date and not reflecting your brand personality, you may be ready for a professional update. In many cases a website grows organically over time and eventually is filled with mixed messages both in tone and visual hierarchy. This is a problem that our team has had a lot of success solving. We begin the process by analyzing your brand personality in order to distill its true brand character. Our team then creates a website that is not only built to last but one that authentically conveys your message. Furthermore, a new or redesigned website will offer your visitors a consistent experience whether on a tablet, desktop or mobile device. Please see our website to learn more. Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way. For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency. We are an award-winning San Francisco graphic design firm that offers brand design, print design, and web design services that help our clients portray their brand's story and to communicate it in a clear and compelling way.
A design agency can play a pivotal role in a corporation’s image. Graphic design enhances customer experiences and evokes emotional feelings about services or products. Our work can be geared to match your existing brand image, or we'll help you to define a new look for all your communications with a complete corporate identity. |
We are an award-winning San Francisco graphic design firm that offers brand design, print design, and web design services that help our clients portray their brand's story and to communicate it in a clear and compelling way. ArchivesCategories
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